The
idea of tablet computers is not new. The first prototype for one such
device was first proposed by a scientist named Alan Kay back in 1968.
He published a paper in 1972 about the device, calling it Dynabook.
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Sketches
of Dynabook show a device that closely resemble current tablet PCs,
with the exception of a physical keyboard possessed by the device and
absent from most current tablet PCs. An early tablet PC came in the
1989, the GRIDPad – a heavy (5 pound), capacitive touch screen
enabled tablet PC that had battery life of around 3 hours and a wired
stylus. Many other pen-based tablet PCs came to the market but none
made significant progress.
It
was, however, only when the first iPad was introduced in April 2010
that tablet PCs became viable to the larger crowd.
This tablet PC,
which is cordially called the first modern tablet PC helped the
tablet PC market gain firm ground in the U.S. introduction of iPad
led to intense competition in the touch-screen devices market.
Computer innovators such as Hewlett Packard, Asus, LG, and Samsung
began introducing their tablet PCs in the market; Samsung introduced
its first tablet PC, the Samsung Galaxy Tab within five months from
the launch of iPad.
Today,
companies such as Apple, Google, HP, and Microsoft are trying to
develop next generation of tablet PCs while trying to predict
consumer needs.
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Tablet
PC market in the U.S. - Market Statistics
Ever
changing needs of the end-user have pushed the capabilities and
design of the tablet PCs market forward through necessity. The rapid
evolvement of the myriad of technologies backing tablet computers has
allowed the rapid proliferation of these slate-like computers in the
consumer market. Their popularity continues to grow as lives become
fast, and customer choices become increasingly diverse.
If
market analysts are to be believed, the number of tablet PC users
should hit the 25 million mark this year, with nearly 80% of the
population possessing a tablet PC by 2015. By the end of 2018, this
market number should transform to a whopping 71 million units-mark,
with the market growing at a 13% CAGR until 2018.
Tablet
PC market in the U.S. – Segmentation
Amongst
the various end-user segments of the U.S. tablet PC market, the
segment of personal use currently holds the highest share of demand
for tablet PCs due to their use for entertainment and gaming
purposes. The segment of corporate use is expected to grow at the
fastest rate in the near future as businesses are shifting towards
tablet PCs for employee use to cut costs on laptops and desktop
computers.
In
terms of the operating system used to drive tablet PCs, the iOS
system of Apple held nearly 80% shares of the market in the year 2010
– the year when the iPad was launched. Though iOS acquired the
early-bird advantage, popularity of Google’s Android operating
system also gained significant momentum in the following years.
Looking at its popularity and increasing use in most popular
non-Apple tablet PCs, market shares of Android could easily surpass
those of the iOS by 2017.
Non-store
based selling is currently the dominant distribution channel in the
U.S., a trend that became popular due to exclusive online
availability of the first iPad. However, as mass retailers and
specialty stores continue to promote Android based tablet PCs through
their retail shops, the share of store-based distribution network is
expected to increase in the future.
Tablet
PC market in the U.S – Viable Market Players
Apple
is undoubtedly the largest player in the U.S. tablet PC market – in
both, device as well as the operating system categories. Nearly 70%
shares of the market are held by Apple devices and iOS. The remaining
shares of market are held by Google’s Android operating system,
which is used by most tablet PC manufacturers including Samsung,
Asus, HP, Lenovo, etc.
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